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Balance your marketing mix

Balance your marketing mix

In advertising and marketing you shouldn’t put all your eggs in one basket. You need to balance your marketing mix. Today for no reason my website www.stovin.co.uk has disappeared from the Google search results for no apparent reason.

The best way to balance these fluctuations in Google’s results is to move your advertising spend to other business areas.

For small businesses this could mean social media marketing, email marketing or direct mail.