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PPC

As of the 22nd of February 2016 Google has removed its adverts from the right-hand side of desktop search results. Over 50% of searches are done on mobiles and tablets and the right-hand adverts doesn't appear on mobile devises anyway. The...

When managing Google Adwords campaigns I adjust bids at the adgroup level rather than keyword level as this allows for better data to be gathered to maximise adwords performance....