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lee@stovin.co.uk

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Copywriting

Stovin Copywriting Services

Here at Stovin we understand the power of the written word. How a single mistake in the

opening sentence of your homepage can stop people reading any further. How the right

thought expressed in the perfect way can lodge your brand in the mind of a consumer, so

that when the time comes, it’s you they think of.  We provide a full copywriting service for

every aspect of your business, sending words out into the world to argue on your behalf. We

don’t know your business as well as you do, so we take the time to learn. And once we’ve

learned, we tell your story.

Our copywriters are experts with years of experience, having worked across a huge range of

print and digital media. If you want something writing, we’ll write it for you, from brochures

and reports to a single quick fire tweet. What we’ll also do is make sure that every word we

write is produced in the same voice, reflecting, protecting and entrenching your brand.

Amongst the specific services we provide are the following:

Websites

Your website is likely to be the first point of contact for the majority of customers, so you

have to make sure you get it right. Our designers will have it looking good, our technicians

will make sure it works smoothly, but our copywriters will provide the content that gives

visitors a reason to stay. Well written, concise, free from mistakes; in your distinctive voice

and conveying the maximum information with the minimum fuss. Most visitors will arrive at

the site with a question; the copy we produce will make sure that question is answered.

SEO

It’s no good producing a wonderful website if nobody gets to see it, of course, and our grasp

of SEO strategy will ensure that your site ranks high enough in the search engine results to

attract the maximum possible number of visitors. On a technical level it’s about knowing

what key words will drive rankings, but on a deeper level it’s about knowing how to use those

keywords to craft content which is compelling, rich and useful. More and more content

marketing is seen as being a key component of, or, indeed, addition to, an SEO strategy.

We’ll produce content that fits the bill and does the job.

Blogs

Your blog is a way of talking to your customers, answering their questions and attracting new

interest. All too often, businesses set up a blog on their site because it’s what all of their

competitors do, but then neglect the content. This means two things – the blog isn’t having

the positive effect it could have, and any visitor clicking through to it is going to be presented

with the impression of a company which is moribund, at best. We’ll create regular blogs for

your site, or to post on other sites, which are interesting, well written and relevant. Used in

the right way, and packed with the right content, your blog can create a compelling reason

for people to visit your site and think about your business.

Social Media Strategy

There was a time when a digital strategy was seen as a high tech, cutting edge luxury. Then

it became a necessity. The same thing is happening to social media strategy. Getting your

message and voice out there, via the widest possible array of social media platforms is a

vital marketing tool, and a virtually unmatched means of forging a genuinely two way

relationship and conversation with your customers. Our copywriters will not only keep the

content flowing, but they’ll also ensure that it all comes with the same distinctive voice, so

that each separate post, no matter how small and seemingly slight, is part of a larger

strategy.