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lee@stovin.co.uk

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Email marketing consultant

Boosting conversions for minimal cost

Email is one of the most powerful and personal ways to connect with your customers. A fast, flexible and cost-effective way of reaching new customers and retaining existing customers, email marketing increases brand awareness, is easily shareable and can be measured with ease.

>Most businesses invest in email marketing due to the fantastic return on investment. In fact, many experienced industry professionals would agree that email marketing is simply the most effective and reliable marketing practice for increasing revenue.

The costs of email marketing tend to be much lower than many other forms of marketing, making it an accessible option to businesses of all sizes. Email marketing is an effective tool which enables businesses to take advantage of impulse buying from their existing customer base and when it comes to driving conversions, email marketing really comes into its own. With just a few clicks of the mouse, customers can view a new offer and go on to purchase the item. When used correctly, a call to action boosts conversions by offering a direct link to an e-commerce site checkout.

Email marketing allows businesses to target their marketing, meaning that they only reach out to those who have expressed an interest in their brand, product or service. By filtering contact databases using specified criteria, it is possible to segment email distribution lists, ensuring contacts receive data relevant to their needs and are therefore more likely to purchase as a result of the marketing activity.

Stovin Advertising offer a complete email marketing service. If you’re new to email marketing, or simply prefer to leave it to the experts, a fully managed service including; email campaign strategy, content writing, creative design and build, testing, execution and send, is available. Following distribution of each campaign, open, click-through and conversion rates are presented in a detailed campaign report so you can easily track ROI.

Whether your email marketing requirements are low volume, high volume, occasional or regular, then we can help. Simply get in touch today to discuss your next campaign.