If you want your business to succeed then SEO training is an investment worth making. It’s an investment which will pay for itself many times over, and one which will equip you with the kind of in-house expertise that most of your competitors can only dream of. The world’s biggest brands have SEO experts working as a key part of their digital and marketing divisions. Affordable SEO training like that provided by Stovins will enable your start-up or SME to compete on a level playing field by utilising the same techniques and know-how.
The days when the online presence of your business was an option, an afterthought or something of an irritation are long gone. If you’re offering goods or services, whether to the public or other businesses, then you have to be online, across all formats and easy to find. The last of these is perhaps the most vital. If you’re business doesn’t come out at or near the top of search engine rankings then it virtually ceases to exist as far as the rest of the world is concerned.
SEO stands for Search Engine Optimisation and it encompasses a range of factors which, taken together, help to push your page higher up the rankings of a search engine like Google. Too many companies create their online presence, spending time and money crafting a stunning website (or, more likely, having it crafted on their behalf), only to then wonder why it doesn’t come up higher on Google. The answer is that it doesn’t matter how aesthetically pleasing your site is, how quickly it loads and how intuitively the navigation works – if SEO wasn’t built into the foundations of the site then it’s going to wallow in obscurity.
This is the point at which people often call in SEO experts to perform a rescue job, an approach which has two considerable problems. The first is that you’re by now at the mercy of these experts and will spend whatever they charge to solve a problem which you know is losing you customers and money with every passing day. The second is that a ‘bolt-on’ approach to SEO can only ever be so successful. The requirements of search engines are constantly changing, and a grasp of how SEO works is needed to stay abreast of this constant change and uphold the status of your business.
The SEO training given by Stovins will place your business in the perfect position to embrace the opportunities and face the challenges raised by the importance of SEO. For just £250 a day we’ll explain how to identify and utilise keywords, how to exploit the power of good content and how to make SEO a key component of every part of your online presence. By the time you’ve completed the training you’ll be in a position to strengthen your business and drive profits higher at the same time as substantially reducing your outlay on expensive external SEO experts.
SEO is a vital part of any modern business. Come to Stovins and we’ll put control of it firmly in your hands.